Frequently Asked Questions
Q: How fast will I get my images?
A: I try to get images to you as quickly as possible. I ask that you give me up to 24 hours after your session time has ended.
Photographs I take are edited after the photography session and converted from camera RAW using the latest software from Adobe, such as Lightroom and Photoshop. Delivered files will be in .jpeg format and will have a resolution of 3500 pixels x 2333 pixels for print marketing and 1800 pixels x 1000 pixels for Internet marketing. Full resolution is available by request.
Q: Why should I use a professional photographer?
A: Clients selling their most prized possession expect their home to be professionally photographed. It's important to remember that sellers are also buyers and have likely been on MLS (Multiple Listing Service) looking at properties. Making a bad impression online is not good for your brand and the client. Savvy REALTORS® recognize that the way they present a listing is a direct reflection of them as sales people and the commitment they offer to their clients.
Q: How many photographs do you recommend that I need for my home?
A: I recommend that the best way to figure out how many photographs you need is to walk through your home and count the rooms that you want photographed. When I photograph properties, I try to show the natural flow of the space. Larger areas like family rooms and kitchens usually have entry and exit points in multiple areas, so it makes sense to photograph each of these. If you have rooms like these its generally good to photograph the two views.
There is a school of thought in real estate photography that you don't want to show every part of the home - like small bathrooms, bedrooms, closets and the like. Doing this may actually discourage buyers from wanting to see the property in person because they feel they have already seen the whole house.
I find that I average 25 photographs for homes.
Please note: If a total number of images needed are not given, I will choose to photograph as many images it takes to represent the property. This may result in lower/higher pricing for the completed project.
I do not take extra photos and deliver the best. I carefully compose each photo and edit the photos produced.
Q: What is the best time of day for real estate photography?
A: The best times to shoot an exterior are East-side in the morning and West-side in the afternoon. The North and South sides can be photographed whenever the light is bright. This also applies to interior photographs. I try to use available light, or natural sunlight, as much as I can. Natural light produces images that are incomparable to artificial light, or flash.
A note about North facing exteriors - these tend to be the most difficult for photographers to render detailed images. Exteriors that are always in shadow can be photographed a couple of ways to get optimum results. First, by bracketing exposures and mixing exposures with layer masks in Photoshop, you can often get good results. Second, it also yields good results by waiting to photograph the exterior around dusk. Having a lower sun in the sky can help balance the light with the shadow.
It's worthwhile for your client to let you know when the sun looks great on the exterior of the house or what time an important room looks best during the day. If scheduling is left up to me, I usually look at Google Maps to determine the direction the front of the home faces to assure that I'm photographing at the appropriate time.
Q: How do I pay for your services?
A: Services for your photography session can be paid by cash, check or major credit card. Credit card payments are sent an invoice using Square Register. Please make sure I have your email address to send the invoice. Payment is prior to me releasing any images.
Q: How are the images delivered to me?
A: All photography produced by Missouri Home Tours is sent via a link from WeTransfer. If Dropbox or Google Drive is preferred, please let me know. Please note that I do not offer photography delivery on CD, DVD, or Flash Drive.
What is your service area?
A: My primary service area is St. Louis, Missouri. Most of my photography shoots are in St. Louis County, followed by Franklin County, Jefferson County and St. Charles County. I do travel to the counties of Madison, St. Clair and Monroe in Illinois. I have and am willing to travel outside of this area at an additional cost based on the distance and travel time required.
Q: If poor weather conditions are forecast, should I reschedule my photography session?
A: Yes. Nothing can do better to assure your home photography looks its best as a nice sunny day. I'm as concerned about the quality of my images as you and will often let you know if inclement weather is forecast. In the event of inclement weather, or less than ideal shooting conditions, I will offer an alternative appointment time at no penalty to the client. Please keep in mind that since I book clients for various times throughout the week, that I need as much notice for rescheduling as you can offer. I charge a $50 fee for rescheduling within 24 hours of the scheduled photography session.
Q: Do I need to be present at the time of the shoot?
A: Yes. The agent, homeowner, or someone authorized by the homeowner should be present during the shoot to give access to the home, and to discuss any special considerations such as what should be included, or excluded in shots. However, I do have Supra access through the St. Louis Association of REALTORS®, so being present isn't necessary. I'm also insured with liability coverage.
Q: How do I know that my home and property is ready for real estate photography?
A: I have created a photography checklist for you to follow to insure that your home or property is ready for photographs. By following the guidelines below, you can be confident that the property is ready.
The goal of real estate photography is for your client to imagine this is their home or property.
By following these simple steps, you can be sure to have the highest quality photographs for your prospective buyers.
Remove any objects in the front, sides and rear of the property. If possible, have these areas newly mowed to be in the best shape possible. Remove cars, newspapers, lawn furniture, leaves, signage, and other objects.
Turn on all lights to illuminate the rooms being photographed. You may want to have your home photographed with no lights on as this is a current trend. If this is your desire, please let me know and disregard turning your light on. Turn off all ceiling fans, televisions, or other moving objects.
Keep doors throughout the home open to add an inviting feel, sparking your clients interest to see other parts of the home.
Have the bedrooms tidy with toys, jewelry, and personal objects stowed away; hampers closed and beds made.
Kitchen counters should be open and clear of small appliances such as coffee pots, microwave ovens, and storage containers to add spaciousness to the area. The sink should be clear of dishes, dish soap, soap-holders or dish racks. Additionally, the refrigerator exterior should be clear of all objects and personal effects.
Objects blocking windows should be moved. These can include furniture, plants, and window boxes. Well lit rooms are easier for your clients to see the true colors of the environment, giving the space a more cheery feel.
Objects that can be seen as potential through-way barriers should be moved or stowed. Removing clutter is significant to your potential buyer.
Pets, food bowls, litter boxes, toys and other effects should be concealed.
Showers should be clear of soaps and shampoos. You can decide whether you’d like to have the shower curtains or doors open to let the viewer see your fixtures. Bathrooms should be clear of toothbrushes, hair brushes and containers. Toilet lids should be down.
Objects such as paintings, sculptures or pieces of value can be blurred so as not to be seen in the photographs. Please alert the photographer at the time of the tour of any objects to be blurred.
If you have any questions, I will be happy to assist you with recommendations.
How long does a typical photo shoot take?
A: A standard real estate photo shoot usually takes 1.5 hours, but no longer than 3 hours after arriving onsite.
Will the photos need to be resized before posting them on MLS?
A: No. All photos will be optimized for posting to the MLS.
Do I own the copyright to the photos once I have paid?
A: No. Missouri Home Tours, LLC / Jason Lusk retains all copyright expressed and implied otherwise. Missouri Home Tours, LLC will allow you to use the photographs you purchased under a two year license agreement. Any usage of the photos by a third party, including but not limited to other REALTORS®, agents, architects, builders, stagers, designers, sellers or buyers is prohibited unless approved in writing by Missouri Home Tours.
Can I use the real estate photos on my website or other marketing materials?
A: Yes. The images you purchased are licensed by Missouri Home Tours, LLC for your use. The license allows you to use the photos to advertise you and your services. In the event that the client wishes to use any of the images in this manner, photo credit must be clearly stated somewhere on the photo, or the page where they appear. Failure to do this may void the license granted by the copyright holder Missouri Home Tours, LLC / Jason Lusk. Once the limited license expires, arrangements must be made to extend the license.
Do you carry a General Liability Insurance Policy?
A: Yes. Missouri Home Tours, LLC is a professional business and carries a General Liability Policy through The Hartford Insurance. To request a current insurance certificate, please use contact me via email.
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